Identify & change the patterns holding you back — for good.

Certified Neuroscience Coach Bing Gonzalez is smiling at the camera while sitting at her desk.

My work is about helping you
access the power and clarity you already possess.

What I offer is a premium, neuroscience-based process.
The standard is depth, precision, and lasting change — not surface level motivation.

I help you reprogram the subconscious patterns
that drive your reactions & results.


Certified Neuroscience Coach Bing Gonzalez is walking outside, smiling and thinking of her next coaching session.

Hi, I’m Bing. I’m so glad you’re here.

My work is rooted in the deep curiosity I’ve always had about human behavior — why we do what we do, how beliefs are formed, and what actually drives decision-making beneath the surface. This led me to major in sociology with a concentration in criminology, along with minors in psychology and human geography.

Despite performing at a high level consistently academically and professionally, I experienced firsthand the gap between external success and internal alignment.

That’s when I began noticing my own limiting beliefs and subconscious patterns shaping how I showed up. Through neuroscience-based coaching, I traced them to their roots and rewired what was keeping me stuck. The change was real and lasting. I felt not just successful, but aligned and energized as well.

The results I experienced led me to pursue deeper training. I enrolled in advanced programs and studied the neuroscience behind behavior and belief formation.

Today, I work with people who are often successful externally but experience internal friction, like imposter syndrome, unsustainable performance patterns, or a sense of misalignment.

As a certified Neuroscience Coach, I offer you tools to move through challenges with clarity, and create forward movement towards your goals with more ease and alignment.

My work as a certified Neuroscience Coach

With over a decade of personal immersion and formal training in subconscious processing work, and three years (and counting) of private client practice, my approach is both deeply lived and professionally grounded.

My work is informed by:

Neuroscience
Principles
& Memory
Reconsolidation
Research

Evidence-based
Modalities
& Techniques

Belief Formation & Identity-Level Patterning

At the core of this work is a simple truth: your brain learned a rule at some point — a rule that’s now getting in the way of your success. While those “rules” are now outdated, your brain and body are still reacting as if they’re current. Those rules can be updated, and we change them at the source.

This isn’t about positive thinking—it’s about subconscious rewiring. And the shift you experience is not only transformational, it’s also grounded and sustainable.

When you’re free from internal friction, you don’t just change your life, you change the way you show up in every relationship, space, and room you lead in.

Growth Requires Ownership

I work with individuals who are willing to look inward and engage actively in their own transformation.

This is for you if…

  • You’re internally driven and growth-oriented

  • You’re committed to becoming fully aligned and effective in how you lead

  • You’re ready to let go of limiting beliefs and blocks

  • You truly want to unlock your fullest potential and success

“In my sessions with Bing, I began shifting the beliefs driving my reactions and old patterns. Bing has an incredible ability to stay clear-headed, objective, and notice patterns in language and past experiences.”

— Erin | Art & Wellness Practitioner

Ready to experience change for yourself & create impact in your world?